reach the community america's brands keep missing.
Arab-Americans are a large, loyal community that spends with brands that respect them. Almost nobody markets to them directly. Ibra already has their trust — partner with him and you walk straight into a community everyone else is talking past.
three reasons this works when other ads don't.
Trust money can't buy
His audience treats his picks like a tip from a brother. He only puts his name on deals that are genuinely worth it — so when he speaks, they act.
A community brands keep missing
Arab-Americans are a large, loyal, high-spending audience almost no national campaign speaks to directly. Ibra is already in the room — and 67% of it are the women who make the buying calls.
It lands because it isn't an ad
Every partnership is woven into the content people already come for — real finds, real reactions, in his own voice. It converts because it feels like him.
who you're really reaching.
Predominantly Arab-American women, nationwide — a community that shops on trust and word-of-mouth, and that mainstream campaigns consistently overlook. When Ibra vouches for a brand, they listen.
The decision-makers for the household's spend.
what every partnership includes.
A native concept
Not a read-from-a-script ad — a video built to live inside the content his audience already loves.
Cross-platform reach
One message across Instagram, TikTok and Facebook, timed to when his community is most active.
Real reporting
Views, engagement, link taps and code redemptions — proof of what your spend returned.
how a partnership runs.
Tell us the goal
Sales, reach, foot traffic, a launch — we start with the outcome you need.
Ibra builds the concept
A native idea in his voice that fits your brand and his audience.
It goes live
Across Instagram, TikTok and Facebook when his community is most active.
You see the numbers
A clear report — views, engagement, link taps, redemptions. Proof, not promises.
let's talk about your launch.
A short brief is all we need to come back with a concept and a quote.